Breakthrough for Doro in the US
Press releaseLund, October 19, 2009Breakthrough for Doro in the USNew exclusive agreement with leading supplier of telephone services forseniors. The certification of one of Doro's mobile telephones for the US marketis now complete following extensive testing and a second model is expected tofollow soon. Doro has secured an agreement with Consumer Cellular in the US, which will selland market two of Doro's user-friendly and simple mobile phones, the DoroPhoneEasy® 345gsm and 410gsm. These mobile phones have been developed inaccordance with seniors' needs and requirements. The agreement gives Doro anadditional superior distribution channel in the US. Consumer Cellular is a leading supplier of telephone services (MVNO) with oneof the largest wireless telephony networks in the US at its disposal, covering97 percent of the population. The company is also the sole supplier of wirelesstelephone services to AARP, one of the US' largest organizations for retiredpeople with 40 million members. The President of Consumer Cellular, John Marick, comments: "Market surveys tellus that American citizens over 60 feel that mobile phones generally have toomany features. We also know from our own surveys that 62 percent of ourcustomers prefer mobile phones with clear displays and large buttons. That'swhy we've chosen Doro as our partner. With its innovative and user-friendlymobile phones, Doro meets our customers' needs." "We are very satisfied with this agreement, which is entirely in line with ourstrategy of geographical expansion. It gives us immediate access to our primarytarget group, seniors, in the US market, which offers considerable marketpotential," says Jérôme Arnaud, CEO of Doro. "We are convinced that we will achieve the same sales success in the US as inEurope for our two Doro PhoneEasy® mobile phones, the 345gsm and the 410gsm." Jérôme Arnaud adds "We are also proud to have had our phones confirmed as beingworld-class." Following extensive and demanding tests, our Doro PhoneEasy®345gsm is now certified by the largest GSM operator in the US, which is thebackbone operator used by Consumer Cellular. The certification of the Doro PhoneEasy® 410 is expected to follow shortly.For further information, please contact:President and CEO Jérôme Arnaud, +46 70 918 55 42or CFO Annette Borén, +46 70 630 00 09Consumer Cellular:Press officer Katie Stringer +1 503546 7877 firstname.lastname@example.orgThis is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on Monday, October 19, 2009at 17.20 a.m. CET. Consumer Cellular, headquartered in Portland, Oregon, is a nationwide providerof cellular phones and services. Read more at www.consumercellular.comWith over 30 years' experience in telephony Doro is today characterized byinnovative and user-friendly consumer electronics products. The company develops, markets and sells a wide range of products in two businessunits; Care Electronics and Home Electronics. The company's products are sold in more than 30 countries worldwide through avariety of retail outlets, including electronics stores, online stores and specialized channels. The company had sales of SEK 363 million in2008. Doro's shares are quoted on the OMX Nordic Exchange Stockholm, Nordic list, Small companies. Read more about Doro atwww.doro.com.