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Doro enters the African market through an agreement with South African agent BBB-SA

Lund, Sweden, 2011-10-19 10:00 CEST (GLOBE NEWSWIRE) --

Doro is now taking the step of entering the African continent through an exclusive agent agreement with Business Beyond Boundaries (BBB-SA) of South Africa.

BBB-SA will market Doro’s mobile phones in the South African market. The three models Doro PhoneEasy® 615, Doro PhoneEasy® 341gsm and Doro PhoneEasy® 410s gsm, have now been fully certified by the South African telecommunications authority ICASA and will be available from selected stores in South Africa from the fourth quarter of 2011.

Doro’s President and CEO Jérôme Arnaud comments: “I am very pleased that we now have the opportunity to work with BBB-SA in building our access to this market of 5 million seniors, helping them maintain contact with their loved ones.”

Mervyn Visage, who is responsible for the agreement at BBB-SA and who has previously held leading positions within the pan-African mobile telecommunications company Vodacom comments: “What we like about Doro is its focus on seniors and capacity to adapt advanced technology for easy-to-use products. This together with Doro’s unique design and exceptional quality make its phones attractive both to us and an expanding target group.”



For more information, please contact:
President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,
or Vice President and CFO Annette Borén, +46 (0)706 30 00 09.

 

Doro AB (publ) discloses the information in this press release pursuant to the Swedish Securities Markets Act and/or the Swedish Financial Instruments Trading Act. This information was submitted for publication on October 19, 2011 at 10:00 a.m. CET.


About Doro

Doro, the leader in the telecom care market, is a Swedish public company. With over 37 years of experience in the telecom industry, the company focuses on developing, marketing and selling products, software, TeleCare and mHealth solutions specially adapted to the growing worldwide population of seniors. Doro’s wide range of easy-to-use mobile phone is unmatched and its unique know-how has been recognized through several international design awards. The company’s products are sold in more than 30 countries on five continents. In FY 2010 revenue totalled SEK 633 m. Doro’s shares are quoted on the OMX Nasdaq Stockholm exchange, Nordic list, Small companies.
Read more about Doro at www.doro.com or visit us at facebook.com/DoroSverige. 

 

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Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
Sweden
Phone 0046 46 280 50 00

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556161-9429

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