Doro Care Electronics aims at assisting the elderly
Within Care Electronics, Doro develops products combining ergonomics withfunctionality and simplicity. Targeting the increasing number of Europeansenior citizens, with mild or severe impairments, Doro Care Electronics offerssolutions that solve discomforting problems of everyday life. Doro Care Electronics is a business unit offering an exciting range ofergonomically designed products developed specifically to help seniors withcommon impairments like reduced hearing, vision, mobility or dexterity. On thebasis of consumer surveys Doro has developed products that are to simplify andhelp seniors continue doing the things that they enjoy and are used to do. - The Doro Care Electronics products will empower elderly to maintain a goodsocial life in spite of any physical dysfunction, says Jérôme Arnaud,responsible for Care Electronics at Doro. There is a vast potential indeveloping specially designed products for the elderly and distributing themthrough specialized channels in Europe, he adds. When designing the new product range, Doro joined forces with Swedish professorMaria Benktzon and her team at Ergonomidesign, a renowned expert group inergonomic design. - Ergonomics has more to it than putting big buttons onto products. We need totake into consideration all the aspects of handling the product, includingsize, colour, sound, texture, feel,weight and much more. Doro Care Electronicsreally meets the demands from an often forgotten group of consumers, says MariaBenktzon, professor and industrial designer at Swedish Ergonomidesign. Leading institutions such as Karolinska Institutet in Stockholm, the Faculty ofEngineering at Lund University and the Royal National Institute of the Blind(RNIB), have evaluated some of the Care Electronics products. The first products sold within Doro Care Electronics are:• Doro HearPlus 313c - an amplified corded telephone with an easy to readdisplay and a bright visual ringer, specially adapted for those with severe hearingimpairment. • Doro CarePlus - a corded telephone with alert functions and photo keymemories, offering easy and safe communication. Compatible with CarePlus is thewater-resistant pendant Doro SecurePlus 50rc. It allows the user to answer thetelephone or turn on the alarm function while taking a shower, without worryingabout it getting wet. • Doro RingPlus - an amplifier with a bright strobe ringer that can be usedwith all ordinary telephones. Meets the requirements for Doro Audio+. A highstandard mark which assures the user optimal hearing aid compatibility withsuperior sound level adjustments. The Care Electronics products will be demonstrated at the Leva & Fungera fairin Gothenburg, where Doro will be present between April 24 and April 26. For further information please contact:Rune Torbjörnsen, CEO at Doro, phone +46 733 730 770, email@example.com Jérôme Arnaud, Managing Director , Care & Business Electronics Divison, phone+33 1 30 07 17 01, e-mail firstname.lastname@example.org For images or product tests please contact:Jonas Lidheimer, Sund Kommunikation, email@example.com, mobile +46 739 62 02 92About DoroWith over 30 years' experience in telephony Doro is today characterised byinnovative and user-friendly consumer electronics products. The companydevelops markets and sells a wide range of products in four business units:Home Electronics, Luba Sports Electronics, Business Electronics and CareElectronics. The company's products are sold in more than 30 countriesworldwide through a variety of retail outlets, including electronics stores,online stores and sports stores. The company had sales of SEK 433 million in 2006. Doro's shares are quoted on the StockholmStock Exchange, Nordic list, Small companies. Read more about Doro at www.doro.com.