Doro Care Electronics solves the “cocktail party phenomenon”

Today almost 500,000 Swedish senior citizens suffer from hearing disorders*.Despite numerous available hearing devices on the market, few of them fullycover the most basic needs that elderly people commonly have. Doro is nowlaunching a multipurpose, assistive listening device that picks up sound at itssource even in the noisiest of environments - Doro HearPlus 325a. This allowspeople to hear almost everything, almost everywhere, and brings a solution tothe problem commonly known as the “cocktail party phenomenon”. Senior citizens using hearing devices often experience problems when speakingto other people in noisy situations, for instance when attending a party orother social gatherings. Instead of filtrating background noise, which a normalear would do, the hearing device amplifies all sound sources nearby, whichmakes it difficult to hear what other people say. A problem commonly known asthe “cocktail party phenomenon”. “Doro HearPlus 325a is designed for people suffering from “cocktail partyproblems”, and can be used in almost any situation where disturbing backgroundnoise easily arise, such as visiting a museum and listening to a guide,watching TV, listening to music, or driving a car and listening to peopletalking in the back,” says Jérôme Arnaud, responsible for Care Electronics atDoro. Doro HearPlus 325a captures sound and transmits it to the user wirelesslythrough a receiver and a transmitter device by using built-in Bluetooth®technology. Based on the odicio® technology developed by a French audiologist,Doro HearPlus 325a provides excellent signal-to-noise ratio (SNR)**. Thetransmitter and receiver come with a discreet ear hook and a neck loop, bothfor use with a hearing aid in T-mode, as well as a stereo handset. A TVconnection set is also included and the Bluetooth® technology allows connectionto mobile phones. The sound volume as well as the frequency response can easily be adjusted.“For a person who has a “cocktail party” type of hearing loss, it can be amajor difficulty to attend a party or take part in a conversation in a noisyenvironment. Doro HearPlus 325a emanates from a growing need amongst theelderly for a product that complements the ordinary hearing devices. By meetingthis need, the Doro HearPlus 325a simplifies everyday life for just about anysenior citizen suffering from hearing loss,” says Jérôme Arnaud. Doro HearPlus 325a is sold through specialized channels that focus on hearingdisorders. Retail price is approximately EUR 400. Find out more about Doro Care Electronics and the product range at www.doro.se.For quick image downloads click here. For further information, please contact:Fredrik Forssell, Marketing Director at Doro, phone +46 705 15 67 34, emailfredrik.forssell@doro.com Jérôme Arnaud, Managing Director, Care & Business Electronics Division, phone+33 1 30 07 17 01, email jerome.arnaud@doro.com For product tests, please contact:Jonas Lidheimer, Sund Kommunikation, email jonas.lidheimer@sundkommunikation.se,mobile +46 739 62 02 92* Source: Hjälpmedelsinstitutet, Äldrestatistik 2006; Hörselskadadesriksförbund (HRF) (2006). ** SNR, or signal-to-noise ratio, is an electrical engineering concept definedas the ratio of a signal power to the noise power corrupting the signal. SNR compares the level of a desired signal (such asmusic) to the level of background noise. The higher the ratio, the less obtrusive the background noise is. Source: WikipediaAbout DoroWith over 30 years' experience in telephony Doro is today characterised byinnovative and user-friendly consumer electronics products. The companydevelops markets and sells a wide range of products in four business units:Home Electronics, Luba Sports Electronics, Business Electronics and Care Electronics. The company'sproducts are sold in more than 30 countries worldwide through a variety ofretail outlets, including electronics stores, online stores and sports stores.The company had sales of SEK 433 million in 2006. Doro's shares are quoted on the StockholmStock Exchange, Nordic list, Small companies. Read more about Doro at www.doro.com.



Doro AB
Jörgen Kocksgatan 1 B
211 20  Malmö
Phone 0046 46 280 50 00

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