DORO CONTINUES U.S. ROLL-OUT, OFFERING PHONES FOR ACTIVE SENIORS & BABY BOOMERS
DORO CONTINUES U.S. ROLL-OUT, OFFERING PHONES FOR ACTIVE SENIORS & BABY BOOMERS Speaking at a media conference at the 2009 International Consumer ElectronicsShow (CES) in Las Vegas, the largest of its kind in the world, Doro® CEO JeromeArnaud presented the company's strategy to continue rolling-out mobile andcorded phones across the U.S. A fixture in most every household in Sweden for 35 years, Doro (STO: DOROA) iswell known for innovatively incorporating the latest technologies whilemaintaining simplicity of design and functionality. Consumers in over 30countries already enjoy the inclusive designs and easy functionality of Doro'sphones and the company launched in the U.S. in November 2008, just in time toattract the attention of holiday shoppers. Doro HandleEasy 330 and 326i are the company's first products available in theU.S., the most meticulously designed phones available anywhere to meet the needsof baby boomers, active seniors, and others who will benefit from simplicity ofdesign that empowers users with straight-forward communications technologies. “While Doro products have been sold for the past 30 years through over 10,000retail outlets across European and Australia, CES presents Doro with a uniqueopportunity to reach over 130,000 technology thought-leaders from across theU.S. and internationally,” said Arnaud after the media conference. “Doro issimply the most experienced phone designer in the world serving baby boomers andactive or impaired seniors. While many phone manufacturers race to cram moretechnology into smaller devices - which may certainly appeal to younger users -Doro researched and tested phones to meet the needs of technology-interestedconsumers as they age and their bodies change.”Mike May, CEO of Sendero Group and a leading advocate for harnessing technologyto benefit and improve lives of vision-impaired people, lauded Doro with the“Wonder Vision Award.” Mike May, accompanied by Stevie Wonder, announced theaward at a CES media conference on Thursday, declaring, “We are thrilled thattechnology companies like Doro are delivering thoughtfully-designed productsthat make it easier for blind and visually impaired people to enjoy the sametechnologies that everyone else enjoys. Simple design considerations, such asconcave buttons on phones, can really empower the end-user and change theirexperience with technology. We are proud to honor Doro with this award and weare proud to display both the HandleEasy 330gsm and the HandleEasy 326i at our‘Vision Free Products for Everyone' booth at CES.”“We at Doro are thrilled and deeply honored to receive this recognition fromMike May, the Sendero Group, and Stevie Wonder. These Doro phones are new tothe U.S. and we are glad that Mike is one of the people in the U.S. to hold a330gsm and a 326i,” Arnaud responded. “We look forward to working with MikeMay, the National Federation of the Blind, and other sponsors of the ‘StevieWonder & Friends' exhibit as Doro continue to roll-out products in the U.S. Doro executives from Sweden, the U.K., and the U.S. descended upon CES in LasVegas to significantly expand the foundation of awareness they created duringthe Doro launch in November 2008. Doro's roll-out in the U.S. began in Novemberwith Centennial Wireless, a regional service provider in six U.S. states. Thecompany also inked a distribution agreement in November with Brightpoint, Inc.,one of the largest GSM mobile phone distributors in the U.S., with reach tomajor carriers and to almost every corner-store authorized dealer acrossAmerica. “Now, we start-off 2009 receiving awards at the legendary ConsumerElectronics Show and engaging in many more discussion with potential partners,”concluded Arnaud. At 2009 International CES, Doro also co-sponsored the Silvers Summit section ofCES, an area where exhibitors from around the world showcase technologiesdesigned specifically to empower baby boomers and seniors.For further information please contact:CEO Jérôme Arnaud, phone: +46-46-280 50 05About Doro With over 30 years' experience in telephony Doro is today characterised byinnovative and user-friendly consumer electronics products. The company developsmarkets and sells a wide range of products in three business units: HomeElectronics, Business Electronics and Care Electronics. The company's productsare sold in more than 30 countries worldwide through a variety of retailoutlets, including electronics stores, online stores and specialized channels.The company had sales of SEK 346 million in 2007. Doro's shares are quoted onthe Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doroat www.doro.com.