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Doro launches its easy-to-use mobile phones in Latin America in cooperation with Claro

Press releaseLund, April 15, 2010Doro launches its easy-to-use mobile phones in Latin America in cooperationwith Claro Doro® launches two of its easy-to-use mobile phones, Doro PhoneEasy® 341gsm andDoro PhoneEasy® 410gsm, in cooperation with Latin America's leading mobileoperator Claro, with 3.3 million subscribers in Chile. "The agreement with Claro is very positive being our first launch of our mobilephones in Latin America", says Jérôme Arnaud, President and CEO of Doro. "Clarohas a strong local presence and is part of the large Group América Móvilcovering many countries in Latin America. This gives us a good platform forfurther expansion on another important continent." Chile has 16.6 million inhabitants, of whom 1.5 million are over 65 years.Doro's easy to use mobile phones will be sold by Claro's 42 own stores,department stores such as Paris, Falabella, Ripley and up to 500 additionalstores in Chile. Claro offers both pre- and post-payment in connection with theDoro offering.Claro is part of the Mexican América Móvil Group, the world's fourth largestmobile operator with more than 201 million customers in 18 countries in theAmericas. For further information, please contact:President and CEO Jérôme Arnaud, +33 6850 41000,or CFO Annette Borén, +46 70 630 00 09.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on Thursday, April 15, 2010at 11 am CET. About DoroDoro is a Swedish company focusing on the development, marketing and sales oftelecom products specially adapted to the growing worldwide population ofseniors. With over 35 years of experience in telecommunications, and sales inmore than 30 countries on 5 continents. Doro is the world's leading brand foreasy-to-use mobile phones. Doro created the Care Electronics category and inrecent years our products have received several highly distinguishedinternational design awards. The company had sales of SEK 493 m in 2009. Doro'sshares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small companies.Read more about Doro at www.doro.com

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