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Doro launches its first mobile phone for seniors in New Zealand

Press releaseLund, December 1, 2010 Doro launches its first mobile phone for seniors in New ZealandDoro® and New Zealand's second-largest operator, TelstraClear, have initiated apartnership. TelstraClear is a wholly owned subsidiary of Australia's leadingtelecommunications company, Telstra Corporation Limited, which has 400,000customers. As of today, December 1, Doro's best-selling mobile phone, the Doro PhoneEasy®410gsm, is sold in TelstraClear's own stores, as well as via other retailersthroughout New Zealand and TelstraClear's website. “I am very pleased to see that Doro's products are now available in a countryin the Pacific region and, in addition, via a key player. This representsfurther progress for our global strategy,” says Jérôme Arnaud, President andCEO of Doro. “TelstraClear is thrilled to introduce Doro's telephones to the New Zealandmarket. We offerm customers a simple solution for mobile, home and broadbandservices, so Doro's offering is well suited to ours,” says TelstraClear'sMobile Product Manager, Susannah Redstone. For more information, please contact:President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,or CFO Annette Borén, +46 (0)70 630 00 09.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This inform ation was submitted for publication on December 1, 2010 at11.00 a.m. CET. About TelstraClearTelstraClear is a communications company, providing innovative market leadingproducts and services to companies, authorities and others. The company iswholly owned by Telstra Corporation Limited, Australia's largesttelecommunications company. Read more about TelstraClear atwww.telstraclear.co.nz. About DoroDoro is a Swedish company that focuses on developing, marketing and sellingtelecom products targeted particularly at seniors - a growing group of peopleworldwide. With more than 35 years of experience in the telecom sector, Doro istoday a world-leader in simple, userfriendly mobile phones with sales in morethan 30 countries on five continents. Doro created the Care Electronicssegments and has in recent years received several international design awards.In 2009, the company had sales of SEK 493 million. Doro's shares are quoted onthe OMX Nordic Exchange Stockholm, Nordic list, Small companies. Read moreabout Doro at www.doro.com

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Doro AB
Magistratsvägen 10
226 43 Lund
Sweden
Phone 0046 46 280 50 00

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556161-9429

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