Doro widens Care Electronics range with new innovative amplified cordless phone for senior citizens
Doro widens Care Electronics range with new innovative amplified cordless phonefor senior citizens Doro's rapidly expanding business unit Care Electronics continues to widen itsproduct portfolio. In launching the new amplified cordless phone for seniorcitizens, the Doro HearPlus 318w, Doro clearly demonstrates that the companycares and listens to the senior target group. The new phone is available acrossEurope.Doro Care Electronics is Doro's rapidly expanding business area, incorporatingall products aimed at the senior citizens' target group. In 2007, sales in CareElectronics doubled to SEK 51 million and volumes rose by 73 per cent. In Q42007 sales were up almost 160 per cent. The attractive product portfolio alsoincludes the highly successful, easy-to-use, mobile phones for elderly people,the Doro HandlePlus 324gsm and Doro HandleEasy 326gsm.Doro has developed the Doro HearPlus 318w with Professor Maria Benktzon and herteam of designers at the internationally recognised design agency Ergonomidesignin Stockholm. The cordless telephone is for senior citizens who want a cordlessphone that makes it easy for them to stay in touch with family and friends. Inaddition to the innovative ergonomic advantages, the Doro HearPlus 318w isspecifically designed for people with impaired hearing or hearing aid. “I'm very proud of our new Doro HearPlus 318w. It's a phone that proves that wereally care and listen to the senior citizens' specific demands and requirementswhen we design our successful Care Electronic products. We simply dare to makeour products that are different from all the others,” says Jérôme Arnaud, Doro'sCEO. The high level amplification, outstanding sound quality and the enhanced hearingaid compability makes the Doro HearPlus 318w a perfect cordless phone for peoplehard of hearing. The extended and slightly bent handset is not only easier togrip but also gives extra support for the arm when making calls. It easily fallsinto place in the steady base unit and has large buttons as well as a large,easy to read display.The Doro HearPlus 318w is available across Europe.For further information, please contact:Jérôme Arnaud, CEO Doro, phone +33 1 30 07 17 01, email firstname.lastname@example.orgFredrik Forssell, Marketing Director Doro, phone +46 705 15 67 34, e-mail email@example.comAbout DoroWith over 30 years' experience in telephony Doro is today characterised byinnovative and user-friendly consumer electronics products. The company developsmarkets and sells a wide range of products in three business units: HomeElectronics, Business Electronics and Care Electronics. The company's productsare sold in more than 30 countries worldwide through a variety of retailoutlets, including electronics stores, online stores and specialized channels.The company had sales of SEK 346 million in 2007. Doro's shares are quoted onthe Stockholm Stock Exchange, Nordic list, Small companies. Read more about Doroat www.doro.com.