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Doro launches its first mobile for Canada's active seniors

Press releaseLund, Sweden, October 28, 2010Doro launches its first mobile for Canada's active seniorsDoro® and Canada's leading operator Rogers Communications Inc. today announceda partnership agreement. As a result, Doro's top-selling easy-to-use mobilephone, the Doro PhoneEasy® 410gsm, will now be available exclusively in RogerWireless stores across Canada. “We are delighted to be entering this partnership with Rogers CommunicationsInc.,” says Jérôme Arnaud, President and CEO of Doro. “Rogers is a dynamicoperator with a customer base of more than 6.8 million individuals and strongretail presence. Having already invested in the certification of the phone forthe US, we had a solid base from which to enter this new market quickly andcostefficiently.” For further information, please contact:President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,or CFO Annette Borén, +46 (0)70 630 00 09.This is information that Doro AB (publ) is required to publish in accordancewith the Swedish Securities Markets Act and/or the Swedish Financial TradingAct. This information was submitted for publication on Thursday, October 28,2010 at 2.00 pm CET. About Rogers Communications Inc.Rogers Wireless Inc. is Canada's largest wireless voice and data communicationsservices provider with offices in cities across the country,more than 6.8million customers, and two powerful brands: Rogers Wireless and Fido. RogersWireless is Canada's only carrier operating on the GSM/GPRS technologyplatform, the world standard for wireless communications technology and theonly technology that enables roaming around the world in over 180 countries.The company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG),a diversified Canadian communications and media company. For furtherinformation, please visit www.rogers.com. About DoroDoro is a Swedish company focusing on the development, marketing and sales oftelecom products specially adapted to the growing worldwide population ofseniors. With over 35 years of experience in telecommunications, and sales inmore than 30 countries on 5 continents. Doro is the world's leading brand foreasy-to-use mobile phones. Doro created the Care Electronics category and inrecent years its products have received several highly distinguishedinternational design awards. The company had sales of SEK 493 m in 2009. Doro'sshares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Smallcompanies. Read more about Doro at www.doro.com

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Doro AB
Magistratsvägen 10
226 43 Lund
Sweden
Phone 0046 46 280 50 00

Corporate identification number
556161-9429

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